About Us

Founded in 2026, Pooch’s Parlor is a female-owned pet grooming and lifestyle shop located at 128 India Street in Greenpoint, Brooklyn. Inspired by New York’s iconic tattoo parlors, dive bars, memorabilia galleries, and gritty spirit, the brand reimagines the traditional pet salon with a design-forward point of view. Offering elevated grooming and personalized care for dogs and cats of all breeds, Pooch’s Parlor is where downtown attitude meets five-star treatment - for pets with personality and the people obsessed with them.

Pooch's Parlor Founder
Gabby Firek

I have been surrounded by animals for as long as I can remember. Splitting my time between Los Angeles and New York, my parents managed to always have an open door for dogs…6 at one point. It was only right I got a furball of my own when I left the nest. 
I built my career in hospitality with leading hospitality groups including Catch Hospitality Group, Major Food Group, 1 Hotels, etc… doing what I loved most, taking care of people and showing them a ASS good time along the way. Mid-career, I had almost too much fun, quit my job, wound up modeling for Playboy, moving back to Brooklyn and asking myself, “what next?”.
 Living in Greenpoint for 3+ years, with 3 dogs of my own, I knew something was missing… where the FUCK were all the groomers? After being fed up with traveling far for groomers, having to book weeks out, or paying insane amounts to have someone come to me, a light bulb went off: I wanted a CONVENIENT, CHIC, & COOL grooming spot. A grooming spot that I wouldn’t mind going to, AND I might even stay a while. So, in October 2025, Pooch’s Parlor was born - a grooming parlor with an opinion, rooted in a no-bullshit, attitude giving ambience, inspired by my favorite tattoo shops, dive bars, and a bit of myself. 
Pooch’s Parlor is for YOU, and your freak on a leash, because you both deserve a 5 star experience.